European Data Protection Regulation requires health professionals to give their consent to publish disclosure payment information. Where an HCP does not grant consent, the payments will be disclosed in aggregate. Companies are required to publish the number of HCPs that did not give their consent and total amount paid to them. However, our hope is that HCPs will give their consent to publish the data. Bringing greater transparency to this, already well-regulated, vital relationship is about strengthening the basis for collaboration in the future. Industry is being proactive, based on its commitment to this relationship. Society has increasingly high expectations for transparency, none more so than in healthcare. We want to ensure we meet those expectations going forward.